The challenge is to integrate digital disruption in the firm's finance to achieve sustainable development goals. In the Marketing domain the massive digitization has led to reimagine and respond leading sustainable consumption and production (Palakshappa et al., 2022). Social media marketing and digitization thus encourage practicing presumption and sustainable ethical consumption. The ushering of the digital era shall compromise the humane factor which needs some deliberation. Industry 4.0 aligned Human Resource processes and practices has created skills gaps and led to job insecurity (Agarwal et al., 2022). As per the Conservation of Resources (COR) theory, change at work can be threatening because it holds a risk of losing valued outcomes for employees (e.g., loss of status, income, social relationships etc.) (Dent & Goldberg, 1999; Hobfoll & Shirom, 2001). Coming to terms with such changes can be very difficult. This calls for scholars and practitioners to focus studies on meaningfulness at work, mindfulness and well-being (Sonenshein & Dholakia, 2012; Van den Heuvel et al., 2009). In all, the conference focuses on the holistic aspect in which the businesses would function and grow in the New Economy. The conference focuses on contemporary themes and their integration, enabling applied research, and theory development in the above-mentioned areas.
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