The Martech Roundtable: Driving Customer Loyalty with Connected Digital Workflows

* This private luncheon is designed for CX Leaders only. Please note this is an exclusive invitation and is not transferrable.

You are exclusively invited to join 8 CX leaders for a premium dining experience at the Michelin stared Tin Lung Heen Restaurant, coupled with an opportunity to explore what tomorrow’s customers expect from customer-centric organisations, and how we can best leverage technology to meet their needs.

Driving Customer Loyalty with Connected Digital Workflows

Customers today expect mobile and personalized self-service when they experience a problem. Companies not providing it see higher customer service costs and lower customer satisfaction, impacting retention and revenue growth. On the other hand, disconnected and legacy systems force agents to switch between systems when fielding even simple customer requests. This has a negative effect on their productivity, resulting in slows service delivery, and ultimately impacts customer satisfaction.

In this roundtable, we will discuss the recent trends on how leaders in customer experience drive customer loyalty with connected digital workflows and how they go beyond traditional CRM and field service. We will start with a short presentation about how digital workflows has become the building blocks for modern customer experience, follow by a fireside chat with Mr. Allen Wong, Deloitte Digital HK Leader, in discussing what are the recent trends we see in the Greater Bay Area (GBA) market.