The Martech Roundtable: Leveraging the Power of Data & AI to Win at Digital Disruption

Leveraging the Power of Data & AI to Win at Digital Disruption

McKinsey conservatively estimates that covid-19 accelerated the move to digital banking by at least two years. Financial Institutions have learned much from the changes brought on from the pandemic and looking ahead, they must now consider where next to place emphasis and investment to improve the digital experience to convert and engage customers better, faster and smarter than the competition.

It’s clearly a new era of digital transactions, digital banking and insurance transformation - and the way to win is to leverage the power of data & AI to understand, convert, retain and delight your customers again and again.

Join us for this invite-only Banking & Financial Services Virtual Roundtable, where we will explore how to leverage the power of data & AI to win at digital disruption. The Roundtable will also explore the following:

• How do we use data analytics for hyper personalisation?

• Cross channel utilisation to engage users across journeys, and the road to 3x revenue

• Marketing automation across the user journey, how do we reduce costs by half?

• NPS and customer satisfaction through a data analytics lens - does it matter?

• Digital Banking - why is APAC leading the pack?

• How do you convert anonymous users into known customers?

• What are some acquisition strategies and proven tactics from other industries we can glean from?

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