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22Apr
The Martech Summit Hong Kong 2020 AprilApr 22 2020 - AprilApr 23 2020 Europe/MadridHong Kong

AsiaBlockchainCryptocurrenciesNetworkingPaidSummit

Why Attend?

The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:

  1. How will MarTech help your team tackle complexities in a digital world? 

  2. What to consider when prioritizing new technologies & planning your MarTech roadmap?

  3. How do you guarantee seamless customer experience while leveraging your investment?

Venue

This summit aims to gather 250+ senior level executives from Hong Kong, Greater China & the wider region to tackle the most challenging issues, capture opportunities and seek innovative solutions through network & discussions in the Marketing Technology fields. 

Venue details to be confirmed soon.

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Hong Kong

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Apr 22 09:00
Digital Transformation
01. The Roll of Marketing Leaders

02. New Partnerships

03. Cross-Function Collaboration

04. Impact of 5G, AI & IoT

05. GDPR Transforms Digital Mkt

​06. FinTech & Blockchain
Apr 22 13:00
Content Marketing Strategy
01. AI & Personalisation Marketing

02. Location-Based Experience

03. Deliver Right Content @ Right Time

04. Live Video Marketing Innovation

​05. Leveraging Multi-Types of Content

06. Collaborations with Micro-Influencers

​07. Various of Social Media Tools
Apr 23 09:00
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy

02. AI & Marketing Performance

03. Capitalize Disruptive Technologies

04. Customer Data Optimization

​05. Online Data vs. Offline Experience

​06. Impact of Machine Learning

​07. Measure Marketing Outcomes
Apr 23 13:00
Customer Experience & Engagement
01. Chatbots & AI drive Engagement

02. Customer-Centric Strategy

03. Loyalty & Retention

04. Omnichannel Marketing

​05. Managing Customer Experience with New Technologies

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