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11Nov
The Martech Summit London 2020 NovemberNov 11 2020 - NovemberNov 12 2020 Europe/MadridLondon

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The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:

  • How will MarTech help your team tackle complexities in a digital world?
  • What to consider when prioritizing new technologies & planning your MarTech roadmap?
  • How do you guarantee seamless customer experience while leveraging your investment?
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London

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Novotel London Hotel, London, UK

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Nov 11 09:00
AdTech Innovation
01. Programmatic Advertising

02. Video Advertising

03. Digital Advertising Strategy

04. Voice & Visual Search

​05. Predictive Advertising
Nov 11 13:00
Content Marketing Strategy
AI & Personalisation Marketing

02. Location-Based Experience

03. Deliver Right Content @ Right Time

04. Live Video Marketing Innovation

​05. Leveraging Multi-Types of Content

06. Collaborations with Micro-Influencers

​07. Various of Social Media Tools
Nov 12 09:00
Data-Driven Marketing
Data-Driven e-Commerce Strategy

02. AI & Marketing Performance

03. Capitalize Disruptive Technologies

04. Customer Data Optimization

​05. Online Data vs. Offline Experience

​06. Impact of Machine Learning

​07. Measure Marketing Outcomes
Nov 12 13:00
Customer Experience & Engagement
01. Chatbots & AI drive Engagement

02. Customer-Centric Strategy

03. Loyalty & Retention

04. Omnichannel Marketing

​05. Managing Customer Experience with New Technologies

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